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Most founders I meet can recite their follower count to the exact digit. Ask them their gross margin and you get a pause, then a guess. It isn’t carelessness. Somewhere along the way “the numbers” got filed under accounting, and accounting got filed under things you pay someone else to worry about. So the founder The post Know Your Numbers: The Financial Metrics Every Founder Should Actually Understand appeared first on Foundr.

Open your email dashboard and count the numbers staring back at you. Open rate. Click rate. Click-to-open rate. Bounce rate. Unsubscribe rate. List growth. Revenue per email. Spam complaints. Somewhere in that wall of percentages, most founders do the sensible thing: glance at one or two, feel vaguely fine or vaguely worried, and get back The post Email Analytics Decoded: The Metrics That Actually Matter (And What to Do With Them) appeared first on Foundr.

Somewhere in your email list right now, there’s a customer who loves what you sell. They’ve bought twice. They left a review. They’d happily tell a friend about you, and their friends probably look a lot like your ideal buyer. And most likely, you’ve never asked them to. Most founders I speak to have a The post How to Turn Your Email List Into a Referral Engine appeared first on Foundr.

Selling a physical product and selling a course are fundamentally different problems. With a physical product, the thing speaks for itself. Someone can hold it, feel it, decide whether it’s worth what they paid. The email’s job is to get them to the product page and let the product close. With a digital product or The post The Email Playbook Every Digital Product and Course Creator Actually Needs appeared first on Foundr.

This interview has been edited for length and clarity. David Royce has a theory about success. It’s not about the industry you pick, the degree you have, or whether the opportunity looks good on paper. It’s about whether you’re willing to do the thing nobody else wants to do, for long enough to become the The post How a Sixth-Grade Teacher and a Door-to-Door Job Built a Billion-Dollar Pest Control Empire appeared first on Foundr.