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Selling a physical product and selling a course are fundamentally different problems. With a physical product, the thing speaks for itself. Someone can hold it, feel it, decide whether it’s worth what they paid. The email’s job is to get them to the product page and let the product close. With a digital product or The post The Email Playbook Every Digital Product and Course Creator Actually Needs appeared first on Foundr.

This interview has been edited for length and clarity. David Royce has a theory about success. It’s not about the industry you pick, the degree you have, or whether the opportunity looks good on paper. It’s about whether you’re willing to do the thing nobody else wants to do, for long enough to become the The post How a Sixth-Grade Teacher and a Door-to-Door Job Built a Billion-Dollar Pest Control Empire appeared first on Foundr.

You’re sending emails to thousands of people who all look the same in your ESP. Same list. Same segments. Same campaigns going out to everyone who bought a moisturiser in the last 90 days. And yet somewhere in that list, there’s the customer who bought it for dry skin, the one who bought it as The post Stop Guessing What Your Subscribers Want: How Zero-Party Data Changes the Email Game appeared first on Foundr.

Most email programs are built around one question: how do we get more people to buy? It’s not a bad question. But it’s an incomplete one. The brands that build lasting businesses aren’t just converting subscribers into customers. They’re converting customers into people who feel connected to something. People who recommend the brand without being The post How to Use Email to Build a Community, Not Just a Customer Base appeared first on Foundr.

This interview has been edited for length and clarity. Leila Hormozi doesn’t talk about her past to shock people. She talks about it because she thinks it’s the point. The co-founder of Acquisition.com has been open about the six arrests, the addiction, and the moment she stood in front of a mirror and decided she The post How Leila Hormozi Went from Six Arrests to a $250 Million Empire appeared first on Foundr.