Foundr

Most email programs are built around one question: how do we get more people to buy? It’s not a bad question. But it’s an incomplete one. The brands that build lasting businesses aren’t just converting subscribers into customers. They’re converting customers into people who feel connected to something. People who recommend the brand without being The post How to Use Email to Build a Community, Not Just a Customer Base appeared first on Foundr.

This interview has been edited for length and clarity. Leila Hormozi doesn’t talk about her past to shock people. She talks about it because she thinks it’s the point. The co-founder of Acquisition.com has been open about the six arrests, the addiction, and the moment she stood in front of a mirror and decided she The post How Leila Hormozi Went from Six Arrests to a $250 Million Empire appeared first on Foundr.

You’ve done the hard part. You’ve written a subject line that earns the open. You’ve crafted copy that actually sounds like a human wrote it. You’ve built the automation, scheduled the send, and hit the button with the quiet confidence of someone who knows what they’re doing. And then it disappears into the spam folder. The post Avoid the Spam Folder: Email Deliverability Tips You Can’t Ignore appeared first on Foundr.

We’ve all been there. It’s Black Friday week, and your inbox looks like a warzone. “50% OFF EVERYTHING!” “LAST CHANCE!” “DON’T MISS OUT!” Every brand you’ve ever bought from (and a few you definitely haven’t) is screaming for your attention at the same time. And what do you do?  Delete, delete, delete. But seasonal email The post Seasonal Email Strategies That Drive Sales Without Feeling “Salesy” appeared first on Foundr.

Lily didn’t set out to launch a clothing brand for the sake of fashion. The idea came from a daily frustration she couldn’t ignore.  While working full-time in electric vehicle infrastructure, Lily found herself constantly battling pet hair. “I work in electric vehicle infrastructure. It’s a nice eight-to-five, Monday through Friday. I have three dogs, The post How Lily Launched a Custom Clothing Brand Alongside a Full-Time Job appeared first on Foundr.